哥本哈根VEJA店面设计

在全面零售扩张模式下，VEJA在哥本哈根历史悠久的市中心开设了一家新的独立商店。这家总部位于巴黎的可持续运动鞋品牌已经获得了165平方米的高空。（1776平方英尺），位于丹麦建筑师Gotfrid Schuster于1730年左右建造的地标性建筑的一楼。在室内设计方面，VEJA聘请了当地工作室0405的建筑师Nikolaj Lorentz-Mentze来创造一个合适的室内设计。环境干净而低调，背景是原始的白色墙壁和天花板，配以混凝土地板。家具很少也很简单，包括定制的木制座椅、各种显示器、混凝土色的显示器、销售柜台，甚至还有木制扬声器。嵌入式货架提供了额外的展示空间，而运动鞋甚至使用巧妙突出的棍子展示在后墙上。由于其位于角落，不少于八扇落地窗不仅让路人可以充分窥探内部，还可以让阳光充足。新的VEJA商店出售该品牌的全系列男鞋、女鞋和童鞋、配饰和包。

In full retail expansion mode, VEJA has opened a new standalone store in Copenhagen‘s historic city centre. The Paris-based sustainable sneaker brand has secured a lofty, 165 sqm. (1,776 sq.ft.) space on the ground floor of a landmark structure built around 1730 by Danish architect Gotfrid Schuster. For the interior design, VEJA tapped architect Nikolaj Lorentz Mentze of local practice STUDIO 0405 to create a fitting interior design. Clean and understated, the setting sees a backdrop of pristine white walls and ceiling, paired with concrete flooring. Furnishings are few and simple, comprising custom-made wooden seating, a variety of displays, alternated by concrete-coloured equivalents, a sales counter, and even timber-encased speakers. Recessed shelving offers additional display space, while sneakers are even showcased on the back wall using subtly protruding sticks. Thanks to its corner location, no less than eight floor-to-ceiling windows not only allow passers-by ample peeks of the interior, but also allow in floods of daylight. The new VEJA store carries the brand’s full range of men’s, women’s and kids’ shoes, accessories and bags.