MILK BUN餐厅Rabih Geha建筑师事务所设计

Rabih Geha Architects为Gastronomica设计的MILK BUN Qatar是一种大胆的援引传统的方式，标志着该公司推出了其热门的、以技术为导向的快速休闲概念的第三个前哨。三大支柱支撑着MILK BUN品牌，并帮助其实现其提供优质快餐未来的承诺：一个吸引人且易于访问的招牌菜单，专为订购美味和甜食而设计，一个以快速技术为中心的无缝用户体验；还有一种俏皮、耸人听闻的表情，能打动年轻一代。

这家屡获殊荣的建筑和设计工作室被要求制定第三章，带来了颠覆柜台服务场景的先锋体验。Rabih Geha建筑师事务所在设计这家连锁餐厅的多哈分店时没有遵循任何特定的等级制度。相反，他们对每一个元素都给予了同等的重视，这与Gastronomica的“全面用餐体验”相呼应，这是牛奶包的所有者和经营者创造的原则。

MILK BUN Qatar designed by Rabih Geha Architects for Gastronomica is a bold way to invoke tradition and marks the company’s third outpost of its hit, tech-oriented Fast Casual concept.

Three pillars prop up the MILK BUN brand and help it fulfill its promise of delivering the future of premium fast food: an appealing and accessible menu of its signature made-to-order savory and sweet items, a seamless user experience centered around fast-track tech; and a saucy, sensational look that speaks to the younger generations.

The multi-award-winning architecture and design studio was called to enact the third chapter, resulting in an avant-garde experience that disrupts the counter-service scene. Rabih Geha Architects did not follow any particular hierarchy in designing the Doha branch of the restaurant chain. They gave equal weight instead to each element echoing Gastronomica’s Total Dining Experience, the principle coined by the owners-operators of MILK BUN.

Located in Place Vendome Mall in Doha, MILK BUN Qatar announces itself through a large façade beyond which pink-infused cementitious walls and ceiling melt into the concrete flooring. The bakery is discernible through a holographic window, highlighting the brand’s trademark freshly baked buns and cookies being prepared throughout the day.

The restaurant boasts an indoor dining area clocking in at 376 sqm and a 160 sqm terrace accessible through the restaurant or independently from a side entrance. Both outfits share the same look and feel with the addition of greenery and pink sunshades on the terrace.

Inside, Rabih Geha Architects accentuated the height of the ceiling by fragmenting the wall finish into two skins, a smooth concrete upper shell, and a tiled, curved cementitious lower shell. Two concrete pillars were drawn to display the MILK BUN totem tins and create a meandering path within the restaurant or out onto the terrace. A series of bespoke drum-shaped lights mounted to the ceiling mirror the pillars on the ground.

The restaurant’s interior is divided between the cookies and soft serve counter, a burger counter, a pickup counter, a live oven and baking area, and a dining hall. Winding pink leather banquettes designed for MILK BUN Qatar by Rabih Geha Architects make the bulk of the seating area, supplemented with black metal and terrazzo tables and Torno chairs by +Halle.

The dessert’s counter is decked with hologram iridescent tiles at the base and highlighted by a linear lighting suspension above. The pick-up counter is made from concrete and separates the dining area from the action-packed kitchen clearly visible at the rear. After putting in their order through the self-service kiosks parked at the shopfront pillar, customers get to experience chicken, burgers, fries, sides and more being prepared from scratch behind the burger counter or through a glass window at the entrance.

MILK BUN’s identity is plastered across the entire space where the dominant pastel pink is offset by sleek neutral-toned concrete and finished with leather and black steel details. Together they represent the spirited essence of the MILK BUN brand and convey Gastronomica’s core values of authenticity, quality, and transparency.